Measure what everyone else is guessing at

A small team of economists, engineers, and operators answering three questions for every customer: where AI can create value, whether it is delivering, and how to grow it.

View Current Openings

Why we exist

Mission

To identify and measure, with rigor and clarity, the benefits of disruptive technologies.

Vision

To help organizations and their people thrive in a rapidly changing world.

Leadership principles

How we make decisions

Customer Obsession

Prioritize customer needs above all else. We win if we understand how to help our customers, then delight them while doing so.

Extreme Ownership

Take personal responsibility for outcomes. If you see something that needs to be done, do it. We practice minimum viable permission-seeking and "socializing ideas."

Bias for Action

Emphasize urgency and speed in decision-making, but know which decisions are one-way doors and which are two-way. Most doors are two-way, and most organizations plan too much and act too late.

Debate and Commitment

Seek feedback, disagree constructively, and commit once a decision has been made. We trust our colleagues enough to debate in good faith with them.

Evidence Always

Apply the scientific method: formulate a hypothesis, gather evidence, analyze, discuss, decide, repeat. We show up with data and rigor, not gut and instinct.

Lead with AI. Deliver with Judgment.

AI use is a reflex for everyone here. We use it with discernment — never as a shortcut for thinking, but as a tool to elevate the quality, speed, and rigor of our work.

Current Openings

All teams 6

Know and Grow the ROI of Your AI®

Get a demo
Close

Contact us for a demo

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.