On the productivity side, I think 2024 is going to be a year of harvesting a lot of the capabilities. So what I see is almost every CEO is being asked by their board of directors “what is your game plan for generative AI?” Many of them are implementing an approach based on what we call the task-based analysis, where you look at tens of thousands of tasks and rank them based on which ones gen AI can help with the most and then putting in place working production systems for coding for customer service, for writing, for sales support and for other areas. In 2024 many of those cases will deliver the double-digit productivity gains that we saw in research.

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